Original X transforms iconic stories and brands into memorable location-based entertainment, igniting imaginations and captivating audiences around the globe.

…AND WE DO IT FOR THE BIGGEST IP IN THE WORLD:

THE FRIENDS EXPERIENCE Logo

Step onto the set of the beloved ’90s TV hit series, where friends become family

Oh. My. Gawd.

A hands-on adventure that brings out the young wizard in all of us

DISCOVER MAGIC

Explore the whimsical workshop where imagination and play come together

SEEK SWEETNESS

Your favorite mid-level regional paper company, brought to life

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DON’T TAKE IT FROM US…

  • "Whether you’re a casual viewer or a mega-fan, this experience will make you fall in love with this iconic show and its characters all over again."

    Lily Paltsey,
    The FRIENDS™ Experience

  • “A staggering amount of detail is included in all corners of the exhibition, which took a team of around 500 people, from creatives to construction, to put together."

    William Earl,
    Harry Potter™: Magic at Play

  • “I was like a kid in a candy store at Hershey Super Sweet Adventure. The attraction is much more than a candy store, though; it’s a fun indoor interactive experience.”

    John Wroblewski,
    Global Traveler